cmd /C "myshortcut1.lnk"
cmd /C "myshortcut2.lnk"
Works, but gives me a pop-up DOS window which, when closed, kills my two loaded programs. Same is true for this:
start /B cmd /C "1.lnk"
start /B cmd /C "2.lnk"
start /B cmd /C "3.lnk"
start /B cmd /C "4.lnk"