I've a UIButton on my table cell that pops up (touchUpInside) a UIAlertView and asks the user if they want to delete the file associated with that cell. Otherwise, a touch on the cell itself highlights the cell then moves to the next level to reveal content. The issue is that when the cell is selected and highlighted, the button highlights as well, confusing the user.
How can I tell the button to ignore touches to the cell or tell the cell to leave the damn button alone.