Personally, I'd use something like openSTA.
This allows a session with a web site to be recorded and then played back via a relatively simple script language.
You can also easily test web services and write your own scripts.
It allows you to put scripts together in a test in any way you want and configure the number of iterations, the number of users in each iteration, the ramp up time to introduce each new user and the delay between each iteration. Tests can also be scheduled in the future.
It's open source and free.
It produces a number of reports which can be saved to a spreadsheet. We then use a pivot table to easily analyse and graph the results.