Looks like DisplayName has quite a bit of logic behind it. Here is the code I got using Reflector:
public string DisplayName
{
get
{
if (!this.IsNew)
{
if ((!this.ParentList.AllowContentTypes && (this.ParentList.BaseType == SPBaseType.DocumentLibrary)) || (this.ParentList.AllowContentTypes && (this.ContentTypeId.IsNonDiscussionFolder || this.ContentTypeId.IsChildOf(SPBuiltInContentTypeId.Document))))
{
string str = (string) this.GetValue("BaseName", false);
if (!string.IsNullOrEmpty(str))
{
return SPHttpUtility.HtmlDecode(str);
}
}
SPField fieldByInternalName = this.Fields.GetFieldByInternalName("Title", false);
if (fieldByInternalName != null)
{
string fieldValueAsText = fieldByInternalName.GetFieldValueAsText(this.GetValue(fieldByInternalName, -1, false));
if (!string.IsNullOrEmpty(fieldValueAsText))
{
return fieldValueAsText;
}
}
if (this.ParentList.AllowContentTypes)
{
if (this.ContentTypeId.IsChildOf(SPBuiltInContentTypeId.Link))
{
SPFieldUrlValue value2 = new SPFieldUrlValue((string) this.GetValue("URL", false));
if (!string.IsNullOrEmpty(value2.Description))
{
return value2.Description;
}
if (!string.IsNullOrEmpty(value2.Url))
{
return value2.Url;
}
}
if (this.ContentTypeId.IsChildOf(SPBuiltInContentTypeId.Message))
{
Guid discussionTitleLookup = SPBuiltInFieldId.DiscussionTitleLookup;
SPField fld = this.Fields[discussionTitleLookup];
string str3 = fld.GetFieldValueAsText(this.GetValue(fld, -1, false));
if (!string.IsNullOrEmpty(str3))
{
return str3;
}
}
}
if (this.ParentList.BaseType != SPBaseType.Survey)
{
using (IEnumerator enumerator = this.Fields.GetEnumerator())
{
SPField field3;
string str5;
while (enumerator.MoveNext())
{
field3 = (SPField) enumerator.Current;
if (field3.GetFieldBoolValue("TitleField"))
{
goto Label_00C6;
}
}
goto Label_016F;
Label_00BB:
if (!(field3 is SPFieldMultiLineText))
{
return str5;
}
goto Label_00ED;
Label_00C6:
str5 = field3.GetFieldValueAsText(this.GetValue(field3, -1, false));
if (string.IsNullOrEmpty(str5))
{
goto Label_016F;
}
goto Label_00BB;
Label_00ED:
if (str5.Length <= 0xff)
{
return str5;
}
return str5.Substring(0, 0xff);
}
}
SPContext context2 = SPContext.Current;
if ((context2 == null) || (context2.FormContext.FormMode != SPControlMode.Edit))
{
return SPResource.GetString("ViewResponseTitle", new object[] { this.ID.ToString("N0", this.Web.Locale) });
}
return SPResource.GetString("ToolBarMenuRespondToSurvey", new object[0]);
}
SPContext current = SPContext.Current;
if (this.ParentList.BaseType != SPBaseType.Survey)
{
if ((current != null) && current.FormContext.IsNonDiscussionFolder)
{
return SPResource.GetString("ButtonTextNewFolder", new object[0]);
}
return SPResource.GetString("NewFormTitleNewItem", new object[0]);
}
return SPResource.GetString("ToolBarMenuRespondToSurvey", new object[0]);
Label_016F:
return SPResource.GetString("NoTitle", new object[0]);
}
}