We're building a set of external web services to be consumed client-side (using jquery/AJAX) by visitors to our site. The web services need to be publicly available but we'd like to limit access to site visitors.
Importantly, the site in question sits behind a CDN and we cache page content for 24 hours; AJAX requests would preferably be cached as well but I'm conscious doing so will limit our authentication options. Our visitors access the site and services anonymously.
What are some standard "patterns" for authenticating client requests? I'm not dealing with confidential data per-se but do want to deter other users/sites from hijacking these services for liability (think data distribution) and performance reasons.
I'm thinking of a shared secret that's refreshed daily and used site-wide by all clients; any web service request would include the secret. Pretty basic but are there other, better ways for the service to detect the caller's origin in a manner that can't be spoofed?