The Maven Surefire Plugin is the plugin that runs tests and generates 2 raw reports by default:
  The Surefire Plugin is used during the
  test phase of the build lifecycle to
  execute the unit tests of an
  application. It generates reports in 2
  different file formats:
  
  
  - Plain text files (*.txt)
- XML files (*.xml)
By default, these files are generated
  at ${basedir}/target/surefire-reports
The plugin has some parameter allowing to tweak the reports a bit. From the  surefire:test mojo documentation:
- disableXmlReport: Flag to disable the generation of report files in xml format. Default value is: false.
- reportFormat: Selects the formatting for the test report to be generated. Can be set as brief or plain. Default value is: brief.
- trimStackTrace: Whether to trim the stack trace in the reports to just the lines within the test, or show the full trace. Default value is: true.
For an HTML format of the report, you can then use the Maven Surefire Report Plugin:
  The Surefire Report Plugin parses the generated TEST-*.xml files under ${basedir}/target/surefire-reports and renders them to DOXIA which creates the web interface version of the test results.
You can either get the report generated as part of the site generation or by running the standalone surefire-report:report goal. From the Usage page:
  Generate the report as part of Project Reports
  
  To generate the Surefire report as
  part of the site generation, add the
  following in the  section
  of your POM:
<project>
  ...
  <reporting>
    <plugins>
      <plugin>
        <groupId>org.apache.maven.plugins</groupId>
        <artifactId>maven-surefire-report-plugin</artifactId>
        <version>2.5</version>
      </plugin>
    </plugins>
  </reporting>
  ...
</project>
  
  When the mvn site is invoked, the
  report will be automatically included
  in the Project Reports menu as shown
  in the figure below.
  
  
  
  Generate the report as standalone
  
  The Surefire report can also generate
  the report using its standalone goal:
mvn surefire-report:report  
  
  A HTML report should be generated in
  ${basedir}/target/site/surefire-report.html.
  
  