I have no experience with Windows but...
`1. First of all, you might want to have a look to the concept of release in Erlang. Essentially,
When we have written one or more applications, we might want to create a complete system consisting of these applications and a subset of the Erlang/OTP applications. This is called a release.
`2. Then, you might want to create a script that contains something like:
erl -boot ch_rel-1
Where essentially you're starting Erlang/OTP using a boot script that you created above (just follow the instructions in the releases page)
`3. This article explains how to create startup scripts in Windows Server 2008 (not tested, just googled):
http://technet.microsoft.com/en-us/magazine/dd630947.aspx
Hope this helps. Nice question.