Background: I've developed an iPad/iPhone app of my own before. This will be my first app for a client. I have no experience estimating the number of hours it will take, since all of my prior iOS development has been off the clock.
I'd like to get a very general recommendation for how long it would take a knowledgeable iOS developer to develop a simple PDF-viewing app for a clients' existing PDF book series. For something of that scale, what would you ballpark-estimate your hours? 10 hours? 25? 50? 100?
I know estimates are hard to get right and it depends on the developer, having carefully-planned requirements, and the like. I will take those precautions and refine the estimate to better match well-outlined requirements. I'm a competent developer, I just don't know where to start in terms of estimating time.