Adjusting navigationItem.titleView's frame?

Question

I noticed that the titleView's position depends on the rightbarbutton title. How can I set the frame of the titleView to be in the center instead?

I've tried setting titleView.frame, but to no avail.

Here's the code:

UIButton *titleLabel = [UIButton buttonWithType:UIButtonTypeCustom];
[titleLabel setTitle:@"Right Eye" forState:UIControlStateNormal];
[titleLabel setTitleColor:[UIColor whiteColor] forState:UIControlStateNormal];
[titleLabel setTitleColor:[UIColor blackColor] forState:UIControlStateHighlighted];
titleLabel.frame = CGRectMake(100, 0, 180, 44);
titleLabel.titleLabel.backgroundColor = [UIColor clearColor];
titleLabel.titleLabel.font = [UIFont boldSystemFontOfSize:20.0];
titleLabel.titleLabel.shadowColor = [UIColor colorWithWhite:0.0 alpha:0.3];
//  titleLabel.titleLabel.textAlignment = UITextAlignmentCenter; (this doesn't work either)
[titleLabel addTarget:self action:@selector(titleTap:) forControlEvents:UIControlEventTouchUpInside];
self.navigationItem.titleView = titleLabel;
self.navigationItem.titleView.frame = CGRectMake(100, 0, 180, 44); //(this doesn't work either)