What's absolute unique visitors in Google Analytics regarding my iPhone app?

Question

I have an iPhone app connected with Google analytics. The mistery comes when checking absolute unique visitors in the https://www.google.com/analytics. It is not the different visitors have played with my app as I expected, cause it shows a much higher number than we are in our development team. So, What's absolute unique visitors in Google Analytics regarding my iPhone app?

Thanks a lot.

Answer 1

Absolute unique visitors are tracked using a cookie sent to the client. If your client is unable to accept the cookie (as is probably the case with a native iPhone app) then the client will be counted each time it hits the analytics code. What you're probably seeing is a count of every use of the app.

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=33087