There is a fairly simple, yet underdocumented way of accomplishing this.
Define render_change_form in the Admin class
First, you need to pass extra context to your admin. To do this, you can define a render_change_form function within your admin Class, e.g.:
# admin.py
class CustomAdmin(admin.ModelAdmin):
def render_change_form(self, request, context, *args, **kwargs):
# here we define a custom template
self.change_form_template = 'admin/myapp/change_form_help_text.html'
extra = {
'help_text': "This is a help message. Good luck filling out the form."
}
context.update(extra)
superclass = super(CustomAdmin, self)
return superclass.render_change_form(request, context, *args, **kwargs)
Creating a custom template
Next, you need to create that custom template (change_form_help_text.html) and extend the default 'admin/change_form.html'.
# change_form_help_text.html
{% extends 'admin/change_form.html' %}
{% block form_top %}
{% if help_text %}<p>{{ help_text }}</p>{% endif %}
{% endblock %}
I've chosen to place this template inside templates/admin/myapp/, but this is also flexible.
More info available at:
http://davidmburke.com/2010/05/24/django-hack-adding-extra-data-to-admin-interface/
http://code.djangoproject.com/wiki/NewformsHOWTO#Q:HowcanIpassextracontextvariablesintomyaddandchangeviews