It's worth nothing that jsonerl.hrl doesn't contain any functions. It contains macros. As far as I know, macros are a compile-time-only construct in Erlang.
The easiest way to make them available would be to create a .erl file yourself that actually declares functions that are implemented in terms of the macro. Maybe something like this:
-module(jsonerl_helpers).
-include("jsonerl.hrl").
record_to_struct_f(RecordName, Record) ->
?record_to_struct(RecordName, Record).
... which, after you compile, you could call as:
jsonerl_helpers:record_to_struct_f(RecordName, Record)
I don't know why the author chose to implement those as macros; it seems odd, but I'm sure he had his reasons.