For instance, if someone views a URL for an app on the iPhone, we would like the URL to open the App Store and display the entry related to that app. The idea is to allow downloading of an app with two clicks (click on link, then click on "Install" button) on the iPhone.
How is this possible?
[Edit] To clarify, from within the iPhone app, how can we automatically launch the right entry in the App Store? I understand that mobile Safari recognizes iTunes URL, but we prefer launching the App Store without redirecting to mobile Safari first.