Best practices for authorization for UI elements

Question

I'm creating an app that's using Active Directory groups for authentication. What are the best practices for controlling authorization of UI elements (links, content, images, etc)? For example, I have some links that only certain groups can access. I understand using Authorize attribute to control which groups can access a given Action for a controller, but how do you manage different groups that need to access the same Action?

I suppose I can have logic in the the controller for a given action that loads different views for different groups. Something like this:

public ActionResult Show(int id)
{
    var viewModel = [Get Data FROM MODEL](id);
    var viewName = "";

    if(user.IsInRole(Roles.Admin))
    {
        viewName = "AdminView";
    }

    if(user.IsInRole(Roles.Supervisor))
    {
        viewName = "SupervisorView";
    }

    if(user.IsInRole(Roles.HR) || user.IsInRole(Roles.Accounting))
    {
        viewName = "HRAccountingView";
    }


    return View(viewName, viewModel);
}

But this seems like a maintenance nightmare.

I suppose I could use IsInRole in a single view, but that just pushes the problem from the controller to the view and introduces business logic into the view which isn't a good thing. Is there a better, more elegant approach for managing authorization of UI content? Thanks in advance.