Do you have any formal or informal standards for reasonably achievable SQL query speed? How do you enforce them? Assume a production OLTP database under full realistic production load of a couple dozen queries per second, properly equipped and configured.
Personal example for illustrative purposes (not a recommendation, highly contingent on many factors, some outside your control):
Expectation:
Each transactional unit (single statement, multiple SQL statements from beginning to end transaction boundaries, or a single stored procedure, whichever is largest) must execute in 1 second or less on average, without anomalous outliers.
Resolution:
Slower queries must be optimized to standard. Slow queries for reports and other analysis are moved to an OLAP cube (best case) or a static snapshot database.
(Obviously some execution queries (Insert/Update/Delete) can't be moved, so must be optimized, but so far in my experience it's been achievable.)