- Give me a choice
- Remember my choice
- Use the auto-detect as default
- Make transition easy
In many situation I prefer or even need the "original" over my local one, bad translations or different content being the major reason.
If you register multiple domains, you can base your auto-detect on that: When foo.com redirects me to foo.de, or otherwise shows me a german interface, it is actively ignoring my choice to go to foo.com.
MSDN insists on showing me atrocious automatic translations and ALWAYS makes me click to go to the readable, understandable english one (that's a step up: when they introduced it, the default selection for changing the language was something like Afrikaans).
Make transition easy: i.e. make it easy to go to the counterpart of the current page in a different language. Amazon often succeeds when I change ".com" to ".de", but then it fails to lead me to the german translation of the item. That's not always possible, as that requires each local view having the same structure and a 1:1 page mapping. But generally, you have to weight above requirements against other constraints of the project.