As previously mentioned, 10.000 clients is not easy. For java, NIO (possibly augmented with a separate threadpool to handle each request without blocking the NIO thread) is usual way to handle a large amount of clients.
As mentioned, depending on implementation, threads might actually scale, but it depends a lot on how much interaction there is between client connections. Massive threads are more likely to work if there is little synchronization between the threads.
That said, NIO is notoriously difficult to get 100% right the first time you implement it.
I'd recommend either trying out, or at least looking at the source for the Naga NIO lib at naga.googlecode.com. The codebase for the lib is small compared to most other NIO frameworks. You should be able to quickly implement a test to see if you can get 10.000 clients up and running.
(The Naga source also happens to be free to modify or copy without attributing the original author)