I'm using a meta viewport as mentioned here http://stackoverflow.com/questions/835040/why-does-uiwebview-shrink-images for UIWebView. This formats portrait fine and I don't have to compensate for weird scaling. However, once rotated to landscape, I can't take advantage of the additional width. Meaning, I'd like to fit more text into a single line for landscape. Everything keeps scaled at 1.0. Is there a way to change viewport to .75 scaling on rotation and back to 1.0 in portrait?