For your specific question, you should add the subview in viewDidLoad. Because, if you overwrite the loadView, you have to do all the jobs, loading all the views.
Here is the explanation from Apple's documentation:
The steps that occur during the load cycle are as follows:
1.
* Some part of your application asks for the view in the view
controller’s view property.
2.
* If the view is not currently in memory, the view controller calls its loadView
method.
3.
* The loadView method does one of the following:
If you override this method, your implementation is
responsible for creating all
necessary views and assigning a
non-nil value to the view property.
If you do not override this method, the default implementation uses
the nibName and nibBundle properties of the view controller to try to load the view
from the specified nib file. If the
specified nib file is not found, it
looks for a nib file whose name
matches the name of the view
controller class and loads that file.
If no nib file is available, the method creates an empty UIView object
and assigns it to the view property.
4.
* The view controller calls its viewDidLoad method to perform any
additional load-time tasks.