I have been doing some research on using maps in iPhone applications and it looks like most of my needs can be met passing KML data into the built-in google maps application, but I cannot seem to set the same values (phone, home page, address) that are available when performing a built-in search in the maps application. Does anyone know if there is any way to set those values, or what fields are available?
UPDATE: With the advent of the 3.0 OS and the Map API, applications no longer need to pass control to the built-in map application, so this question is no longer relevant.