If I have a custom UITableViewCell that doesn't use the textLabel built in to the cell but instead does its own drawing, how can I change the appearance of the contentView on selection, like it does automatically for the default text (customizable by setting the selectedTextColor:)?
If I change tableView:willSelectRowAtIndexPath:, then it only updates after the blue selection background is up, but not while it's animating, like I want.