What kind of execution rate do you aim for with your unit tests (# test per second)? How long is too long for an individual unit test?
I'd be interested in knowing if people have any specific thresholds for determining whether their tests are too slow, or is it just when the friction of a long running test suite gets the better of you?
Finally, when you do decide the tests need to run faster, what techniques do you use to speed up your tests?
Note: integration tests are obviously a different matter again. We are strictly talking unit tests that need to be run as frequently as possible.
Response roundup: Thanks for the great responses so far. Most advice seems to be don't worry about the speed -- concentrate on quality and just selectively run them if they are too slow. Answers with specific numbers have included aiming for <10ms up to 0.5 and 1 second per test, or just keeping the entire suite of commonly run tests under 10 seconds.
Not sure whether it's right to mark one as an "accepted answer" when they're all helpful :)