Update
Looks like Apple made an IETF draft proposal, and some people are already working on segmenters:
HTTP Live Streaming - draft-pantos-http-live-streaming-01
http://tools.ietf.org/id/draft-pantos-http-live-streaming-01.txt
iPhone HTTP Streaming with FFMpeg and an Open Source Segmenter
http://www.ioncannon.net/programming/452/iphone-http-streaming-with-ffmpeg-and-an-open-source-segmenter/
Looks like the HTTP server acts simply as a dumb HTTP server. Poking around the example website provided by Akamai gives me enough info to get started with static content streaming.
http://iphone.akamai.com/
The whitepaper ( http://www.akamai.com/dl/akamai/iphone_wp.pdf ) provides information about the transport stream encoding, so the .ts streams are straightforward.
The encoder (or a separate segmenter
process) will produce H.264/AAC
content in a sequence of small content
segments, in MPEG-2 TS format (.ts).
There is also an M3U8 index file that
references the segments; in the case
of live content the M3U8 is
continuously updated to reflect the
latest content.
H.264 Encoding should be single-pass
Baseline Profile, frame re-ordering
disabled. Key frames are suggested
every 5 seconds, ideally an even
divisor of the chosen segment length.
The website provides an M3U8 file, which is simply an M3U playlist, but in the UTF-8 character encoding format.
That file then links to an M3U8 file for each bitrate. I assume they must all have cuts at the same positions (every 2 or 10 seconds, for instance) so that switching can be seamless. It appears to be completely client driven - the client decides how to measure bandwidth and which version it's going to get.
The contents of the main file are:
#EXTM3U
#EXT-X-STREAM-INF:PROGRAM-ID=1, BANDWIDTH=860000
hi/prog_index.m3u8
#EXT-X-STREAM-INF:PROGRAM-ID=1, BANDWIDTH=512000
med/prog_index.m3u8
#EXT-X-STREAM-INF:PROGRAM-ID=1, BANDWIDTH=160000
lo/prog_index.m3u8
Then each of the other files are:
hi/prog_index.m3u8
#EXTM3U
#EXT-X-TARGETDURATION:10
#EXT-X-MEDIA-SEQUENCE:0
#EXTINF:10,
fileSequence0.ts
#EXTINF:10,
fileSequence1.ts
#EXTINF:10,
fileSequence2.ts
#EXTINF:10,
fileSequence3.ts
#EXTINF:1,
fileSequence4.ts
#EXT-X-ENDLIST
med/prog_index.m3u8
#EXTM3U
#EXT-X-TARGETDURATION:10
#EXT-X-MEDIA-SEQUENCE:0
#EXTINF:10,
fileSequence0.ts
#EXTINF:10,
fileSequence1.ts
#EXTINF:10,
fileSequence2.ts
#EXTINF:10,
fileSequence3.ts
#EXTINF:1,
fileSequence4.ts
#EXT-X-ENDLIST
lo/prog_index.m3u8
#EXTM3U
#EXT-X-TARGETDURATION:10
#EXT-X-MEDIA-SEQUENCE:0
#EXTINF:10,
fileSequence0.ts
#EXTINF:10,
fileSequence1.ts
#EXTINF:10,
fileSequence2.ts
#EXTINF:10,
fileSequence3.ts
#EXTINF:1,
fileSequence4.ts
#EXT-X-ENDLIST
This works with the HTML 5 video tag:
<video width="640" height="480">
<source src="content1/content1.m3u8" />
</video>
There are still a lot of unanswered questions, but this is probably enough to get started.