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I am in the process of optimizing an iPhone app for very short load time and am wondering:

Is there a means of measuring the load time of an iPhone app from the time the user taps the icon to the time that the app is usable (or at least –viewDidLoad gets called)?

Ideally this would work in the device and simulator, but if someone has found a way to measure this time exclusively in the simulator that would at least be a starting point.

And no; "stopwatch" or "one Mississippi, two Mississippi" do not count. :-)