I've inherited an implementation of MS CRM 3.0 where individual contacts are each assigned to a particular "distributor." Unfortunately, distributors are not defined as any sort of entity. Instead, the contact form was modified to include extra fields that contain the distributor name and address.
Up till now, each time the distributor address changed, or the zip-code based regions for the distributors were modified, an external custom app and database pulled and modified every contact to reflect these changes.
I'm completely new to MS CRM, and I'm interested to hear if anyone has ideas that would allow me to add Distributors in such a way that their name/address can be modified from within the CRM in one place, and that can be linked to individual contacts.
Ideas?