Can I by-pass In-App Purchasing?

Question

I have an online store, and, for esthetic and technical reasons, I want to offer my customers an iPhone app. Does Apple allow me to have a 'buy now' button or a similar purchasing method, without using the InApp Purchasing mechanism, in order to have a direct transaction between me and the customer, rather than through Apple? Thank you for your feedback.

Answer 1

Yes. You can do this. Take a look at Amazon.com's app for an example. In app purchases just make it easier to charge people small amounts.