views:

443

answers:

1

Google Adwords offers no code to add to your page to count a conversion if somebody clicks on a link. But as it's Javascript, I am sure there is a way to do this.

Here's the code (unaltered) Google gives you to include in the page, that should count as a conversion (most of the time a thank you page):

<!-- Google Code for Klick Conversion Page -->
<script type="text/javascript">
<!--
var google_conversion_id = 1062751462;
var google_conversion_language = "de";
var google_conversion_format = "1";
var google_conversion_color = "ffffff";
var google_conversion_label = "dKXuCODvugEQ5pnh-gM";
var google_conversion_value = 0;
//-->
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js"&gt;
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1062751462/?label=dKXuCODvugEQ5pnh-gM&amp;amp;guid=ON&amp;amp;script=0"/&gt;
</div>
</noscript>

With other conversion tracking scripts some function has to be executed to count the conversion. Here, just adding the JS-File to your page can be enough to trigger the conversion-tracking, as conversion.js calls a function on load (download it and look at it after running it through a code beatuifier, it's really quite nice work!).

Any idea how to tackle this?

A: 

If I were you I'd monitor the stats via Google Analytics (links up with Adsense/Adwords), and not touch Google's code. Any suggestion that you may be tampering with Google's code may be sufficient grounds to drop you as an account holder.

If you get dropped, don't expect a full-scale investigation into your case. Google isn't real big on releasing detailed explanations for why accounts are dropped.

Jonathan Sampson
Is the Analytics conversion data available in the Adwords account?
Jan P.
Jan, it may be - I've never used Adwords. But I do know that if you have an adwords account, you (automatically) have an analytics account, and all of that information is available via the analytics interface.
Jonathan Sampson