I am considering creating a website with the complexity of Facebook that should be able to scale into the millions of users. My question is: Is there any reason not to use Adobe Flex for such large project apart from the obvious point of requiring everyone to have Flash installed and not having to rely on Adobe? In my view Adobe Flex would reduce the server load for Facebook, because more of the work could me done on the client side. Do you agree?
Go to facebook and do view source...do you see all that JavaScript? That all runs client side
Flex is the GUI for the client. You still need server-side storage and that's what has to scale. The user interface could be in Flex, while most of your users won't like such interfaces.
You will have to do a custom version of your site for the iPad/iPhone.
There are other ways of moving load to the client side. Javascript will give you porting headaches, but less than moving away from the entire architecture like Flex.
OTOH when you get a million users you'll have the resources to reimplement your site.
Johannes is right to point out the difference for server vs. client. The server side stuff is what needs to scale.
As an example, the Microsoft Silverlight team has assembled a facebook client app in silverlight (using the Facebook public API). My point is, using todays technologies, it is entirely possible to write a web application targeting many different kinds of client technologies: classic web browsers (HTML/javascript), 'rich internet applications' (flex, silverlight), ...
See also the myriad of Twitter clients out there.
Of course Facebook could have been implemented in Flash. But then the question is would it have succeeded? There are reasons big web companies like Google, Facebook and Yahoo only use Flash as sparingly as possible.
The thing I would fear most is alienating users. The Flash plugin isn't the best piece of software out there. It is slow and likely to crash once in a while. If your app gets bigger you might get some loading times that might not be acceptable to your users. Also in my opinion full Flash sites just don't feel right because they behave differently from HTML websites. All great websites like Google, Flickr, Stackoverflow or Facebook feel very light and slick which is very elegant makes up for great usability.
And then HTML and JavaScript are a lot more flexible. Do you want your website to be available on smartphonse? The iPhone has no Flash and even with phones that do you have the problem that users will very likely hate a full Flash site since those phones don't necessarily scale Flash as nicely as they scale HTML and Flash draws battery like crazy. If someone comes up with another revolution like smartphones you can be sure it supports HTML and JavaScript but you can't be so sure about Flash.
Then the question is how would you gain any efficiency? Of course you can write your UI with Flex and just call very lightweight webservices like you would use them for AJAX and you can even cache some of the content of the site locally so that you don't transmit more data as necessary for user interaction (the UI is transmitted only once). But you can also do that with JavaScript. You can write your UI in HTML and JavaScript, load it once and then just pull the naked JSON data from the servers and render it using JavaScript. You can also fetch lots of this data in advance to get the number of requests down. But still such an approach has its cons. Did you ever notice that when you type an answer on stackoverflow and someone else submits an answer you get notified while typing your answer. Such real time features are very cool and you might want this at some point in time which means more server interaction.
But whatever you do your servers still have to scale if your site grows. Even if you minimize the number of GET requests that hit your servers they will still grow a lot when your site gets popular and you will need a lot of servers to handle you will just improve your users/servers ratio.
The most interesting point though is that Flex is much easier to program than AJAX (think about browser incompatibilities for instance) and still AJAX was not only invented but the whole world messes with all those problems that come with it instead of using Flex. I think this tells a lot about of the value of the result you get when creating a full website in Flash.
The company I work for has a large app in Flash that is used by Governments. It is very hard to maintain and does fail sometimes. The problem is all of the .fla and .as files that have to be alterted just to make a small change. Yes, the app could of been built better but even so it is still harder to maintain than an HTML/JavaScript front end.
While I love writing Flash/Flex apps, I believe they should complement a site and not be the site.
Using a good JavaScript framework like jQuery takes the Browser compatibility question out of the picture (for the most part) and allows allot of functionality.
I don't think you would see a performance advantage with a site like Facebook, because the content is highly dynamic, comes from many different places, and is created by many independent entities. Flash (and therefore Flex) is better for monolithic apps from a single source that don't need to change very often.
The default in Flash is to build everything into a single .swf file that holds everything. It is possible to break out of this default behavior, of course. You can make web service calls, pull in external components via the SWC mechanism, load static content via HTTP, etc. Nevertheless, it's not the default pattern, which affects how Flash development libraries and tools work. Besides, the more of this you do, the less of the "run everything we possibly can on the client side" benefit you get. It gets soaked up in HTTP connection overhead.
The default on the plain old standards-based web is to store all assets separately and assemble them dynamically at the client. This is one reason the web is slow -- again, all that HTTP connection overhead -- but also why it is flexible and dynamic. It mates well with a site like Facebook which requires constant evolution by a lot of independent developers.
I say this having developed a Flex app, which I am happy with. Only one person -- me -- has to maintain it, and it's naturally a monolithic app. It plays right into Flex's strengths.