Here's my version:
DECLARE @NumWeeks int
SET @NumWeeks = 26
SELECT s1.ProdID, s1.WeekEnd, COUNT(*) AS ZeroCount
FROM Sales s1
INNER JOIN Sales s2
ON s2.ProdID = s1.ProdID
AND s2.WeekEnd >= s1.WeekEnd
AND s2.WeekEnd <= DATEADD(WEEK, @NumWeeks + 1, s1.WeekEnd)
WHERE s1.Sales > 0
GROUP BY s1.ProdID, s1.WeekEnd
HAVING COUNT(*) >= @NumWeeks
Now, this is making a critical assumption, namely that there are no duplicate entries (only 1 per product per week) and that new data is actually entered every week. With these assumptions taken into account, if we look at the 27 weeks after a non-zero sales week and find that there were 26 total weeks with zero sales, then we can deduce logically that they had to be 26 consecutive weeks.
Note that this will ignore products that had zero sales from the start; there has to be a non-zero week to anchor it. If you want to include products that had no sales since the beginning, then add the following line after `WHERE s1.Sales > 0':
OR s1.WeekEnd = (SELECT MIN(WeekEnd) FROM Sales WHERE ProdID = s1.ProdID)
This will slow the query down a lot but guarantees that the first week of "recorded" sales will always be taken into account.