Search Engine Optimization

Question

Hi Guys,

My neighbour popped over last night to ask me for help with regards to his company's website. He said that it used to be ranked pretty high on Google but has since fallen off completely.

Now, I'm a Windows App programmer hence my request for help. I took a look and there the meta tags seem ok. I recommended that he add a <h1>heading</h1> to the pages with a page title to help reinforce the content.

I also suggested that finding related websites and getting them to link to his site was good for search ranking.

Are there any other general strategies / tools that could help?

He site is: http://www.colofinder.co.uk/

Many thanks, Lee.

ps. BTW: this isn't just an attempt to have StackOverflow link to my neighbour's site - I'm aware that links from SO don't add to its ranking.

Answer 1

Go to http://ooyes.net/blog/a-step-by-step-15-minute-seo-audit-%28a-sample-from-seo-secrets%29 and read it. Then go to http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/ and read it. Then go to your friends site and look at it with that information in mind. Off the top of my head, I would add flip the company name and page title in the "title" tags. Look at the google analytics account and see how people are coming to the site. That will give you an idea of where you should start your efforts to build a workable base.