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I have an iPhone/iPad app that has to offer video on demand.

According to the HTTP Live Streaming Overview

If your app delivers video over cellular networks, and the video exceeds either 10 minutes duration or 5 MB of data in a five minute period, you are required to use HTTP Live Streaming. (Progressive download may be used for smaller clips.)

Some of the videos are over 10 minutes and/or 5MB, and I would like to offer them without restricting them to Wifi.

Does this mean that I have to implement HTTP Live Streaming? Until reading this I just planed to open a movie player with the movie hosted in my server.

If the answer is yes, any HTTP Live Streaming service provider recommendations?