I am considering using In App Purchase for our iPhone app. But since we will offer a larger quantity of content items (>10 video items each day added), I would like to automate the new product registration in iTunes Connect. Is this possible ? If not: how long does it typically take before Apple approves a new registred product in iTunes Connect ? Since the content looses quickly it's 'freshness' (news broadcasts...), it is crucial to be able to have new content available ASAP. Would you recommend using In App Purchase for this scenario or would you recommend developing our own payment & account system ?