For this you should really be using rsync.
I tend to uye an rsync-exclude.txt file to specify what I don't want as it's more future proof.
/public_ftp/.ftpquota
/tmp
/var/local/backups/rsyncs
/backup/rsync
/proc
/dev
so a command could be
rsync --exclude-from rsync-exclude.txt --stats -avz -e ssh \
--numeric-ids /syncfrom/dir [email protected]:/backup/sync-to-dir
edit::
In the case of a local server you can still use rsync, however you could also use tar and exclude what you don't want.
(cd dir1;tar --exclude 'web2/*' -cf -) | (cd dir2; tar -xvf -)
or find dir1 dir2 >exclude-files (cd dir1;tar --exclude-from exclude-files -cf -) | (cd dir2; tar -xvf -)