Have/Want List Matching Algorithm
I am implementing an item trading system on a high-traffic site. I have a large number of users that each maintain a HAVE list and a WANT list for a number of specific items. I am looking for an algorithm that will allow me to efficiently suggest trading partners based on your HAVEs and WANTs matched with theirs. Ideally I want to find partners with the highest mutual trading potential (i.e. I have a ton of things you want, you have a ton of things I want). I don't need to find the global highest-potential pair (which sounds hard), just find the highest-potential pairs for a given user (or even just some high-potential pairs, not the global max).
Example:
User 1 HAS A,C WANTS B,D User 2 HAS D WANTS A User 3 HAS A,B,D WANTS C User 1 goes to the site and clicks a button that says "Find Trading Partners" and the top-ranked result is User 3, followed by User 2.
An additional source of complexity is that the items have different values, and I want to match on the highest valued trade possible, rather than on the most number of matches between two traders. So in the example above, if all items are worth 1, but A and D are both worth 10, User 1 now gets matched with User 2 above User 3.
A naive way to do this would to compute the max trade value between the user looking for partners vs. all other users in the database. I'm thinking with some lookup tables on the right things I might be able to do better. I've tried googling around, since this seems like a classical problem, but I don't know the name for it.
Can anyone recommend a good approach to solving this problem? I've seen sites like the Magic Online Trading League that seem to solve it in realtime.