Emails sent with html are obviously able to easily contain hyperlinks to web resources. What I want to understand is how best to include those links in a plaintext portion of the email?
Does this have any affect on spam ?
For example, our IT management system sends out emails and occasionally we encounter a customer that is ending up with system messages in their spam.
The system handles tickets and notifies the user when they are updated or modified so they know to go back to the site to check the status of their ticket.
The HTML portion would like something like:
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
</head>
<body>
<div>Short description: can't see web content hosted on phoenix</div><div>Assigned to: .... </div>
<div>Assignment Group: ...</div>
<div>Priority: 4 - Standard</div>
<div>Click here to view:
<a href="https://<LINKTOTICKET>">LINK</a>-INC999999
</div>
<div>Ref:MSG951683</div>
</body>
</html>
And the plaintext portion would like something like:
Short description: can't see web content hosted on phoenix
Assigned to: ...
Assignment Group: ...
Priority: 4 - Standard
Click here to view: LINK-INC999999
Ref:MSG951683
In this plaintext portion what is most appropriate way to include the same hyperlink so a user can easily see this link whether they prefer email in plaintext or html ?