There is no requirement to mark them virtual.
I'd start by arguing that virtual advertises to readers that you expect derived classes to override the virtual to do something useful. If you are implementing the virtual to do something, then the virtual method might have nothing to do with the kind of thing your class is: in which case marking it virtual is silly. consider:
class CommsObject {
virtual OnConnect();
virtual OnRawBytesIn();
};
class XMLStream : public CommsObject {
virtual OnConnect();
OnRawBytesIn();
virtual OnXMLData();
};
In that example, OnConnect is documented as virtual in both classes because it makes sense that a descendent would always want to know. OnRawBytesIn doesn't make sense to "Export" from XMLStream as it uses that to handle raw bytes, and generate parsed data - which it notifies via OnXMLData().
Having done all that, I'd then argue that the maintainer of a 3rd class, looking at XMLStream, might think that it would be "safe" to create their own OnRawBytes function and expect it to work as a normal overloaded function - i.e. the base class would call the internal correct one, and the outer one would mask the internal OnRawBytes.
So omitting the virtual has hidden important detail from consumers of the class and made the code behave in unexpected ways.
So ive gone full circle: Don't try to use it as a hint about the intended purpose of a function - DO use it as a hint about the behaviour of the function: mark functions virtual consistently so downstream programmers have to read less files to know how a function is going to behave when overridden.