Qt creator's aim is to make it as easier to get started with Qt, and together with other strategic steps by Nokia (like LGPLing Qt) is intended to speed up adoption of the toolkit.
Qt Creator does not compete with Eclipse or Visual Studio, though it can replace it in many scenarios. It is a lightweight IDE that on Windows also includes a full development toolchain. It has gathered an active community of developers and testers from day zero. Although the initial focus is on qmake-based projects, the idea is that it will support other tools though its plugin-based architecture.
You can take a look at some videos at the page
One of the most refreshing features is how easy it is to go "full screen" and forget you are using an IDE. Finally bear in mind that it is considered beta and you may run into the occasional segfault. All in all, I see a bright future for Qt creator.
(Disclaimer, my company created the crossplatform installer that Qt Creator uses)