I asked a similar question a while ago but didn't get a satisfactory answer, so I was wondering if there was a different approach a guy could take.
What is the format for making a web link that you can deploy with your application? One that might show up in the start menu as a link to said app vendor's website.
It should work in any modern OS and with any reasonably modern browser (i.e. >= IE6, although I'm not sure that's a relevant issue)