I exported the path of my django project by
$ export DJANGO_SETTINGS_MODULE=/Users/masi/Documents/Test/djangobook/ch3.settings
I run unsuccessfully
$ django-admin.py runserver
Error: Could not import settings '/Users/masi/Documents/Test/djangobook/ch3.settings' (Is it on sys.path? Does it have syntax errors?): Import by filename is not supported.
How can you start Django server without the error message?