If I want to know if a system is 32-bit or 64-bit, do I ask what "platform" it is?
"Platform" is an overloaded term that can mean a great many things. It can mean the CPU family: x86 platform, IA-64 platform, x86-64 platform, ARM platform, MIPS platform, SPARC platform, etc. It can mean the underlying operating system: Windows platform, Linux platform, Solaris platform, etc. It can mean a combination of these: Wintel platform (Windows + Intel). It can mean specific distributions: Debian platform, Slackware platform.
If you want to know if a system is 32-bit or 64-bit, ask if it's 32-bit or 64-bit. And make sure that you also check the CPU for compatibility for your purposes. ARM cores are 32-bit too, but you can't run Windows on them (at this time). SPARCs can be 64-bit, but you won't be running your copy of Microsoft Office on it, I'd wager.
A 64-bit processor can run a 64-bit operating system or a 32-bit operating system (with a loss of efficiency).
This depends very much on the processor. Intel's IA-64 chips can't run 32-bit operating systems because they don't really have 32-bit instructions (if memory serves). About the only way you could run a 32-bit OS on one is if you emulated a 32-bit CPU of some sort. This would suck performance-wise.
On the other hand the x86-64 chips can run 64-bit OSes or 32-bit OSes with no loss of performance at all for the latter (when compared to a pure x86, I mean). I'm running a 32-bit version of Ubuntu, for example, on an x86-64 chip without difficulties. Of course the 64-bit system will run faster than the 32-bit if the underlying software was written to take advantage of the expanded capabilities! (You'd be surprised how little it matters for most day-to-day tasks, though.)
A 32-bit processor can run a 32-bit operating system only.
Again, it all depends on the processor. An x86 (not x86-64) can run 32-bit OSes, but can also run 16-bit OSes right down to plain old MS-DOS. On the other hand, ARMs tend to be 32-bit only. (There are some ARM cores that have 16-bit instructions, but most do not, again if memory serves.)