I have used Flex for about a year before deciding that I would rather develop Actionscript projects.
At the time, it seemed that the framework was too heavy for the kind of work I was dealing with, mainly small web applications , personal sites, portfolios this sort of thing. I also thought that Flex was like a odd hybrid , something targeting seasoned developers but at the same time , adding some function wizards that seemed to target beginners. It seemed overly complexed in some areas and way too basic in others.
On the other hand, the IDE was great , definitely no comparison with Flash CS IDE , so for me it made sense to stick to AS3 projects and use Flex , now FlashBuilder to write my code.
( I need to point out that I'm not a Flash designer, so working with Flash CS was never an option. )
It's been a while since I had a look at the Flex framework and I'm wondering about other Flex/Flash developers position on this issue.
Would you only consider Flex for enterprise level projects? What are the advantages of using one over the other? If you were a Flash developer and moved to Flex, what were your motivations? If you're creating both Flex & Actionscript projects , what are your choice criteria?
Edit:
Although I have received a great answer, I would have been interested to hear from Flex's users, what's your main practical motivation ( as opposed to philosophical :) ) for using Flex over pure Actionscript projects?