Quicktime has a rich metadata API, allowing one to store all sorts of arbitrary data on a .mov file (or one of its streams). I'm looking for the standard key name and value format for storing the shooting date for a video clip, analogous to EXIF's DateTimeOriginal.
The following discussion at the apple site makes it seem like there may not be one defined by apple, as they don't seem to feel it's very important. http://discussions.apple.com/message.jspa?messageID=6267622
This is related to http://stackoverflow.com/questions/213015/ (which deals with .mp4 and .avi)