Our marketing department needs something to help their communication with distributors worldwide. They want to share marketing material (pdfs, docs, videos, pictures) - basically, a password-protected website that looks like a "beefed-up FTP server". Something like www.box.net, except that, for several reasons, we want to host it at our ...
As part of a project at work I have developed a library that my company is thinking of marketing independent of the containing project. Where would be a good place to market it? I'm thinking something cheap (free) and low key like an add supported list of links site or the like. As this is just a side bit, there is almost no budget for...
I am right now doing some volunteering for a non-profit and want to help them choose and set up an email marketing solution. What suggestions does the community have on Open-Source Email Marketing software? Specifically I'm looking for the capabilities in terms of interfacing with the existing system (to pull some contacts) and to pr...
I'm in a bit of a sticky situation and was hoping some of you coders faced something similar. I'm a system administrator for a certain software at a company. Due to stupid arrangement, I'm technically under the Marketing department with no affiliation to the IT help desk. Only reason this is important is that its difficult for me to exp...
We have some third parties that are sending us traffic and have asked us to put a tracking pixel on the confirmation page so they can track through the sales. We are currently using Google analytics for our own usage. Google will remember the original referral through cookies. This may be a good or bad thing. If someone purchases throu...
Hi all Our marketing department sends out a newsletter to 'opt-in' customers and would like to track how many of these emails were opened. This is NOT a spamming exercise - these clients can unsubscribe at any time and they opt-in to begin with. The problem is that many (most?) web and desktop email clients do not show images by defa...
Any Joe Blow can write a handy application and release it as open source but what's the point unless other users (to make the project worth while) and programmers (to improve the project) can find it. Uploading an application's source to Source Forge might be a start but as of now there are 171,886 projects listed... who on earth is goi...
I'm working on the quite popular website, which looks good if user has turned on "Load images" option in his browser's settings. When you try to open the website with "turned off images" option, it becomes not usable, many components won't work, because user won't see "important" buttons(we don't use standard OS buttons). So, we can't ...
I will shortly be redesigning and launching a new version of my business site. I am currently in the top 5 search results for similar businesses in my line of work and in my area. I am concerned that the launch of my new site will result in a drop in rankings and a loss of business - Google has been good to me! What can I do to minimis...
I've often found myself pondering lately if I should invest some time into learning more about economics and marketing just to better understand arguments of non-technical co-workers. Another benefit is that I would be able to better convey why we should implement a feature in this or that way in a manner that doesn't sound all geeky and...
I saw someone else ask this question recently but it was closed as spam before many decent answers appeared because they included links to their site. I am however interested in genuine answers to this on a more general basis. Avoiding talking about specific websites, what techniques and practises can people recommend to raising the le...
I've just started freelancing and with it I have created a blog which I will write about open source projects I'm involved in, tutorials etc. Why I started the blog market myself as a freelance developer. So I'm sitting down now and thinking about ways to market yourself. Here's what I have come up with: Join forces with other blogg...
I was thinking - What would've happened if I were to come up with the twitter idea - that let's make a bloggin website for very short blogs. What will be the reaction of my friends? I think they would say - "its a crazy idea, not worth pursuing". (Incidentally many of us still don't understand twitter) Even if I created the website, ...
I have a page that shows a list of Commerce Server products (sometimes dozens) that are in a given category. I need to make my page conditional so that it displays a different graphic next to the product thumbnail, that indicates which products within a given CS product list have discounts that apply. My question is what is the best way ...
As a software developer, what kind of percentage commission do you expect from a company that licenses your product? In other words, if you create an application for a run-time engine and that firm gets to sell seats to run your product, what kind of percentages do you think are fair commissions? ...
I have heard there has been some studies of the apple app store for the iphone. It was a comparison between having a free application supported by ad vs a .99 cent application. .99 cents seems to be the sweet spot for a lot of the smaller applications. Anyone know where those studies were done? Are people having better success with .99 ...
Marketing development isn't my strong suit by any stretch of the imagination, so when I was asked about designing a marketing USB key that could update itself I ended up doing quite a bit of searching around on Google. Building some HTML that hosts some (say, not married to the idea) Flash and presents the information on the USB key is e...
Hey all, final question for the market research that my graduate team is doing for new product adoptions. Thank you all for the help you have provided so far, it has been invaluable for our research. I'll publish a link to our industry white paper if anyone is interested (and it doesn't get closed). So how important are side-by-side c...
This is a really difficult question to answer, and the general answer may not be very useful (varies a lot depending on target demographic) but I'm interested to see any information on this topic. I'd like to understand how many software users worldwide I would eliminate by not localizing software. Does anybody have experience with non E...
I'm working on a software product (time tracking tool) which will be available in 2 flavors: a free version and a commercial version. I was thinking of naming them as "Free version" and "Professional version". At some point I will also have a 3rd version called "Enterprise" - for companies rather then individuals. Can you suggest any be...