marketing

Books for Email Marketing software development

Hey guys, I've searched and searched and can't find anything on books for developing email marketing software. There are a bunch on CMS development amongst other things, but all I get are ads for email marketing software, not books on how to do it. I'm looking for one on an advanced level preferably with PHP, MySQL (or PGSQL) in a Lin...

Good Software Takes Ten Years: How to avoid mistakes 1 and 2?

The article Good Software Takes Ten Years. Get Used To it. describes some typical mistakes in long-term software development. Especially the first two mistakes caught my attention. How can I practically avoid those things, i.e. how can I make sure to start small? In terms of a small user base: The possibilities to adverties commercial...

How to compete on a scarce spec'd project to avoid team death-march

I'm time+cost estimating a semi-complex software solution, that hasn't got specific requirements in about 75% of features. I would still like to make as good estimate as possible, by getting additional data from the client. There will still be parts that may end up not being able to develop, since there's too many dependencies with other...

Is it worth moving from stored procedures to linq ?

I'm looking at standardizing programming in an organisaiton. Half uses stored procedures and the other half Linq. From what i've read there is still some debate going on on this topic. My concern is that MS is trying to slip in it's own proprietry query language 'linq' to make SQL redundant. If a few years back microsoft had tried to...

Marketing a Point of Sale Solution

Do you have any ideas on how to successfully market a Point of Sale solution, or any software solution targeted at small businesses for that matter? I'm interested in some kind of dedicated advertising channels, because I presume it wouldn't be of much use to advertise on software websites, as the solution is not targeted at most end-use...

SEO on Images / XHTML

A couple short questions relating to SEO - Does an image link with alt text (yes, followed) pass same "link juice" as a normal text link? Anyone in favor of Joel starting an "SEOverflow.com"? Or is there another site where I can post questions more related to markting on the web? ...

How do different visitor metrics relate?

Hypothetically, tets say someone tells you to to expect X (like 100,000 or something) number of unique visitors per day as a result of a successful marketing campaing. How does that translate to peak requests/second? Peak simultaneous requests? Obviously this depends on many factors, such as typical number of pages requested per user...

Should Marketing departments have basic HTML skills?

Working within an organisation as part of the in-house site development team, a lot of my team's throughput is driven by the colouring-in (marketing) department. It is their responsibility to provide approved content and imagery for the features or enhancements that we include on each iteration of the company site. One thing I've notic...

Buzz Management Tools recommendations?

Anyone out there use a "buzz management tool"? such as buzzstream? Which do you recommend? I am trying to find some alternatives to Buzzstream, I found one a few days ago but completely forgot the name. I remember the examples it had used Nike as reference for Buzz. Hope you guys can give me a hand! Thanks. ...

Selling iPod Touch and iPhone apps made outside U.S.A.

I want to ask about the programmer experience of any developer over Macintosh or iPhone/iPod Touch platforms in selling experience on iTunes store whenever the development has been outside U.S.A.. I'm asking because I'm from Colombia (Latinoamerica) and I have the feeling that apple doesn't offers opportunities to market software from my...

Developing ebooks- software?

I've written a few documents for friends or blogs on software testing, job hunting and android development. I've been toying with the idea of producing some programming-related ebooks. However, developing these in Word or OpenOffice seems too amateurish compared to some of the fantastically produced books out there. I'm proficient in ...

BlackBerry App World - any alternatives?

Hi everybody! Is there any alternatives for BlackBerry App World to sell/distribute application? There are free services like handango and getjar you can check for more here, but I would like to hear about someone else opinion. Also, is there any issues to sell BlackBerry app by myself? Thank you! ...

Finished building a web application, Now what? (how to reach the masses??)

If this question is totally off/misplaced, please let me know so I can close it. The question is, when you finish building a web application (like twitter, vimeo, stackoverflow, 43things... more apps than websites), how do you spread it virally across the web? What means are existent for a tight budgeted young entrepreneur who wants his...

Is there any fax application for Salesforce?

I am currently integrating Salesforce and our customer heavily uses fax for marketing. Salesforce ships with phone and email support. I was looking for fax integrations for salesforce but couldn't find any. ...

unique selling points: php, flash, rails

on reflecting how to talk with prospect customers on technologies for web applications, what are important requirements for chosing a specific technology? I am biased towards ruby on rails, but the code base and community of PHP is larger, while the user experience of flash sites is often an advantage to the segment of higher paying cust...

javascript logo / mascot / insignia

Does JavaScript have a mascot, logo, insignia or otherwise stylistically engaging representation or alias? If not, who would be the best person/organization to get some momentum behind this kind of thing? Doug Crockford? ...

The Best solution to sending emails to group members in a social network.

I'm developing a social network in php. There is a feature to create custom groups by members and i want to enable the owner of the group to send emails in bulk to all group members. And most importantly i want to make sure that most mails are not going to end up in users' SPAM list. I'm using PHPMailer in my website What should be ...

What are the common compliance standards for software products?

This is a very generic question about software products. I would like to know what compliance standards are applicable to any software product. I know that question gives away nothing. So, here is an example to what I am referring to. CiSecurity Security Certification/Compliance lists out products ceritified by them to be compliant to ...

What is the Best Testing methods to know If the Server's IP is white-listed in all mail servers and clients?

As you might know that sending email notifications or newsletter is a key to drive more membership and engagement to any community. We have been using a third party email newsletter/auto responder email marketing system and it has been costing a lot of money. Do you know what are the best methods (websites, tools, software, manual??) t...

What are some good ways to promote my Android application?

I'm a new Android developer and I just released a free, open source tipping calculator app called Tippy Tipper. I created this app to get myself familiar with Android and to hopefully provide a good example app for other new developers to look at. Now that I've overcome the challenges of learning how to program, test and release my And...